Posts By: Aram at Paper Mart

Celebrate Mardi Gras With Glitz and Glitter

 

Beads and doubloons, face paint and enough glitter and metallic fabrics to last the whole year round. Mardi Gras, that annual celebration of rich food and revelry before Lent, is celebrated in cities around the world. It’s a time for everyone to get creative with sequins, ribbons and metallic paints and papers. It’s a time …Continue Reading »

How Customization and Personalization Became a Key Retail Trend

Giving customers agency over their own shopping experiences has revitalized retail in the age of ecommerce.

 

As ecommerce becomes an increasingly dominant force in the world of retail, businesses will have to get innovative if they hope to compete. For many, investing in a personalized, tailor-made customer experience is shaping up to be the key to …Continue Reading »

DIY Valentine’s Day Heart Garland

 

What You’ll Need

Dot Patterned Satin Ribbon
Gingham Ribbon
Striped Grosgrain Ribbon
Vintage Floral Ribbon
Floral Satin Ribbon
Shimmer Sheer Organza Ribbon
Scissors
Hole Punch
Deck Of Cards

How To Make Your DIY Heart Garland

Valentine’s Day is right around the corner so we’re bringing you an adorable DIY heart garland tutorial! This project is super fun and easy to make. To get started you will need …Continue Reading »

6 Different Types of Fabric and When to Use Them

As the fall crafting season kicks off, look to these types of fabric for project inspiration.

 

Whether you’re a veteran crafter or just trying your hand at the sewing machine for the first time, testing out different materials is a great way to get inspired. After all, the fabric you choose sets the tone for your whole …Continue Reading »

5 Tips to Package and Ship Shoes and Accessories

With our helpful tips, your footwear packaging operation will be a ‘shoe’-in.

According to Shopify, the ecommerce market for shoes is currently valued at $96 billion. With that number projected to rise to a whopping $135 billion over the next four years, it’s clear that now is the time for online retailers who sell footwear to …Continue Reading »

Small Business Branding: Pick the Perfect Color Palette for Your Packaging

The colors you choose to represent your brand play a major role in shaping how consumers relate to your products. Make sure the color scheme for your company’s packaging reflects your core values.

Getting a small business off the ground is no easy task. From sourcing your inventory to deciding on your branding strategy, a lot …Continue Reading »

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