Posts By: Aram at Paper Mart

As the EU Proposes a Ban on Plastic Straws, Paper Mart Offers an Eco-Friendly Alternative

Paper straws offer a stylish, sustainable substitute for plastic straws, which may soon be banned in the EU and elsewhere.

 

On May 28, as Americans celebrated Memorial Day by sipping on lemonade and iced coffee, the European Union took a significant step toward eliminating plastic straws from the daily life of its citizens. In the interest …Continue Reading »

What Great Branding Can Do For Your Business — From Three Successful Small Business Owners Who Have Been There

We asked three small business owners how branding and custom packaging have helped their businesses grow.

 

Whether you’re choosing a name for your business or designing your brand’s aesthetic, deciding how you present yourself to the world is a pivotal moment for small business owners. And while successful branding takes a dedicated effort, the initial investment …Continue Reading »

Essential Supplies and Materials for Cosplay Costumes

Whatever your Comic-Con cosplay, use these top-notch materials to keep your ensemble lightweight, comfortable, and visually impressive.

 

For devoted fan bases around the world, it’s the most wonderful time of the year — Comic-Con International is just around the corner! As we get closer and closer to one of the largest cosplay events in the world, …Continue Reading »

5 Visual Merchandising Tips for Brick-and-Mortar Retailers

Turn window shoppers into lifelong customers with these tips for creative visual displays.

 

Ecommerce may be on the rise, but that’s no excuse for brick-and-mortar retailers to ignore the power of visual merchandising. By investing in your window displays and in-store layout, it’s possible to drive foot traffic to complement your existing out-of-store advertising efforts. Whatever …Continue Reading »

5 Tips for Engineering the Perfect Unboxing Experience for Your Ecommerce Customers

Drive brand recognition with product packaging worthy of social media sharing.

 

For online retailers looking to compete within online marketplaces such as Etsy, eBay, and Amazon, it can be difficult to stand out from the pack. Whether you sell handmade home goods or original artwork, more and more vendors are taking to ecommerce platforms to turn …Continue Reading »

How Custom Packaging Can Boost Business for Ecommerce Retailers

Custom packaging and labels can help e-commerce operations boost sales and build lasting relationships with customers.

 

While the most important component of the customer experience is, of course, the product itself, the demand for “shareable” unboxing experiences is only going to increase as e-commerce continues to dominate B2C sales. Retailers on sites such as Etsy have …Continue Reading »

3 Creative Ways to Package Soaps and Beauty Products

Selling cosmetics or bath products? Build your brand and inspire customers with unique, coordinated product packaging.

 

You’ve mastered the art of creating miracle skin products, soaps, and bath bombs. Now master the art of perfect packaging.

By investing as much time and energy into the unboxing experience for customers as you do the products themselves, you’ll be …Continue Reading »

[Infographic] 8 Types of Paper Bags and When to Use Them

When it comes to your business, a paper bag isn’t just a paper bag – it’s an opportunity to offer customers utility while putting your brand on full display. Check out our eight favorites – from S.O.S bags to euro totes – and all the ways you can use paper bags to better your business. 

 

Did you …Continue Reading »

Packaging 101: A Glossary of Common Packaging Industry Terms

Even if you’re an ecommerce novice, it helps to talk like an old pro.

 

If you’re a small business owner looking to get your ecommerce operation off the ground, you’ve got to know the lingo. From flute corrugation to tooling, knowing how to talk to vendors in their own language will ensure that you’re getting just …Continue Reading »

PaperMart’s Guide to Shipping and Fulfillment for Ecommerce Retailers

When it comes to earning your customers’ business and long-term loyalty, manufacturing a high-quality product is just the first step.

 

The most experienced ecommerce retailers understand that relationships with customers don’t end once they’ve purchased a product, or once their purchase has left the fulfillment center, or even once it’s arrived on their doorstep. Instead, earning …Continue Reading »