4 Creative Ways to Make Your Products Pop with Custom Packaging

Small business owners can incorporate custom packaging into their product design without driving up overhead costs.

Custom Packaging


In an increasingly competitive marketplace, small businesses need to find ways to truly stand out from the crowd and differentiate themselves from big box competitors. Thankfully, custom packaging makes it easy for companies to establish a consistent, memorable branded experience for customers. Whether you run a brick-and-mortar store or oversee an e-retail operation, effective branding makes it easier for customers to form long-standing relationships with your business.

Worried about the costs associated with developing high-quality custom packaging? We’re here to tell you that there are plenty of affordable options at your disposal. With Paper Mart’s user-friendly, do-it-yourself design studio, you can customize all of your essential packaging supplies, from boxes and bags to labels and ribbons. Draw inspiration from a few of our favorite branded packaging experiences to create your business’s signature look.


1. Creative Custom Labels

A tasteful logo that embodies the aesthetic values of your business can go a long way toward shaping customers’ perception of your brand. By including your logo on all of your packaging, you can tell consumers who you are and what you want your brand to be. With a nearly limitless variety of styles, sizes, and colors to choose from, Paper Mart makes it easy to create custom print labels that you and your customers will love.


crows custom cookies


Etsy seller and Paper Mart customer Donna Crow runs a successful custom cookie business, baking sweet-tooth-satisfying cookies for every occasion. Crow uses custom labels to decorate the outside of her cookie boxes with her brightly colored Crow’s Custom Cookies logo. She also uses custom labels on individual cookie packages to list ingredient information.


vestige tees


Clothing retailer Vestige Story uses custom labels and recyclable packaging to bring a handmade and sustainable element to their brand. Each package is customized using recyclable glass bottle packaging and custom labels.


2. Put a Bow on It

wooly lady


In addition to the aesthetic benefits, custom packaging can also lend functional value to your product packaging. Just ask Gail Pierce and Lisa Wood of Wooly Lady, a small business specializing in wool and yarn products. Pierce and Wood use customized ribbons emblazoned with the Wooly Lady name to bundle their yarn and wool items together before sending them off to customers. The result is understated, tasteful, and adds a thoughtful touch to customers’ orders.


3. Bold Boxes

Custom printed boxes make your products pop before your customers even open their purchases. Using hot stamp plates, Paper Mart can add your brand’s logo to a variety of different box styles and sizes. The hot stamp system also makes for easy, cost-effective reordering when the time comes.


fandom of the month


We love seeing custom boxes of all styles. From an elegant and bold single logo to an all-over design – each design tells a story. Take Fandom of the Month Club, they employ a one-of-a-kind design, which takes the brand’s central mission and puts it front, center — and all over.


4. Paper or Plastic?

If you’re an online retailer, custom bags can be a cute way to help cushion products during transit. They also make for a fun, reusable gift for repeat customers to carry  and share your brand’s logo with the world! Paper Mart offers a wide selection of customizable bags to choose, from fabric tote bags to twisted handle shopping bags.


aurora coffee


We love what Aurora Coffee has done to use their custom bags in service of effective branding. With a bold printed design that can be customized by the barista to indicate what’s inside, these bags serve up both function and fashion to coffee-loving customers.

When it comes to packaging, your presentation is everything. Check out our Custom Print Packaging options! We have custom packaging options for bags, boxes, and more. If you loved this roundup of our favorite packaging, stay tuned. We’re looking forward to providing more tips for small businesses, product features, and DIY craft videos.


  1. Burt Silver says:

    It was interesting to learn that when you get consumers buying because they know the quality of your brand, you’ve achieved a monumental milestone. One of my friends was thinking about getting custom boxes for the company he manages, but he wasn’t sure about investing in custom products. He will be fascinated and reconsider the idea once he read the post so I will share it with him, that way he can look for a custom commercial packaging company in the area.

  2. Dora Hagerman says:

    Hey Emily, you are absolutely right. Custom printed Boxes can enhance our sales and it also helps to advertise our brand.

  3. Sariah Meagle says:

    Frankly, I think a bold box would really make my cookie products shine. Thanks for suggesting that I can use custom bags to cushion them for shipment. Maybe I will use some custom labels to put cute labels on my cookies.

  4. Michael Lee says:

    Custom packaging does make a difference in consumer perception. I know that I tend to prefer shipments with branded packaging. It looks much more professional when there are commercial product packaging printing services involved.

  5. Salvatore Gibbs says:

    This would definitely catch my attention. Great blog!

  6. Custom stationary with logo says:

    I like your blog, very practical information. I personally think is a great idea and if your web clicks in the eyes of its visitors you can definitely capture a loyal client audience and for that it’s obviously worth looking through custom stationary packages.

  7. Dave Anderson says:

    That is really cool that those people use customized ribbons to bundle their product. It would be really cool to have a custom ribbon attached to a gift for someone. That is something that I want to check into more and see if I can get some ribbons custom made.

  8. Elizabeth C. Reese says:

    It is apparent you are a forward thinker with great writing skills. Your content speaks volumes for your dedication to writing quality articles. I like your points of interest and appreciate your fine writing skills.

  9. Custom Boxes Mart says:

    This article is really helpful for business to make their product brand in the market. Custom boxes are the best option to do so. We also provide all kind of cardboard boxes. for more details visit

  10. Tyler Jimenez says:

    I have been inspired by this article. It’s thought-provoking, fascinating and worthy of a positive comment. Thank you for making this so clear and understandable.

  11. Go Custom Boxes says:

    Your grasp of this topic is amazing. It really touched base to me and I am glad I found this material. Thank you very much.

  12. Ridley Fitzgerald says:

    You’ve got some great tips for making customizable packages. I like how you said that presentation is everything when it comes to packaging. That totally makes sense! As a customer, I’m definitely more attracted to packaging that’s more attractive to the eye.

  13. Frank says:

    Thank you for writing such a great informative article for today’s modern readers. Two thumbs up for great content and interesting views.Thank you for your excellent work!

  14. Heidi Bookenstock says:

    A friend of mine recently started an online business where she sells homemade jewelry. The business is still pretty new, but she’s getting a lot of orders and is gaining popularity pretty quickly. One thing that could give her a more professional image is using custom printed boxes to ship her product. It’s a great way to create brand recognition and helping to create a relationship between the product and the buyer.

  15. Isla poppy says:

    Hi, thanks for sharing the best ways to make the packaging attractive. I found this blog very helpful. Keep sharing such amazing ideas with us. Thank you!

  16. Ellie Davis says:

    Thank you for pointing out that a custom label can go a long way when it comes to shaping customers perspective. Making sure you have great labels seems like it could really benefit your business. Hopefully, companies look into getting the best labels possible.

  17. Vanessa Blair says:

    My sister opened a stationery shop and she wants to market her goods in a unique way. It was explained here that having bold boxes can make her product pop. Moreover, it’s advisable to go to professionals for custom commercial packaging.

  18. Jan says:

    Do you have a catalog?

    • Hi Jan,
      We no longer provide printed catalogs. However our entire product line is available on Papermart.com. For any questions regarding our products, please feel free to contact our team directly at (800)745-8800 M-F 6AM – 5PM PST. Thank you!


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