Drive brand recognition with product packaging worthy of social media sharing.
For online retailers looking to compete within online marketplaces such as Etsy, eBay, and Amazon, it can be difficult to stand out from the pack. Whether you sell handmade home goods or original artwork, more and more vendors are taking to ecommerce platforms to turn a profit. So how can businesses distinguish themselves from the competition?
While there’s no one way to succeed in ecommerce, there are a few tried-and-true strategies that retailers can use to impress customers. By upping the ante with their packaging, for example, businesses can make the unboxing experience something special for customers. And in a business landscape increasingly shaped by shared social media content, alluring unboxing videos can raise a brand’s profile and drive future sales.
By following these inventive packaging tips, ecommerce retailers can make a name for themselves in any marketplace — and on any budget.
1. Determine Your Brand Aesthetic
Before customers can tell others about your brand on social media, you should know what you want your branded packaging to say. With eye-catching colors and custom logos, you can begin to refine an aesthetic for your business that will make your products instantly recognizable. Once you’ve designed your branding, select packaging to match.
2. Understand What Customers Need — and Want
After finalizing your brand aesthetic, you need to determine what customers need from their purchases, as well as what they want out of the ecommerce experience that will keep them coming back for more.
For example, if you’re an environmentally conscious brand, customers will expect your packaging to be recyclable and eco-friendly. Alternatively, if your brand identity is minimalist, your customers will expect their products to arrive in elegant packaging that reflects that ethos.
3. Check Out Brands and Unboxing Experiences You Admire
Imitation is the greatest form of flattery, so if you find product packaging that you admire, don’t be afraid to use it as a source of inspiration. Check out Instagram and YouTube for popular unboxing content to get an idea of what makes customers feel compelled to share. Whether it’s the way a brand has customized its packaging or the mechanics of how its products are cushioned, pay attention to every detail — and borrow the ones you like!
4. Identify Practical Products and Shipping Options
The best unboxing experiences will balance practically with your exciting brand aesthetic. While that equation will differ from business to business, there are a few constants that you should consider for your product packaging.
While you’ll be tempted to pull out all the stops when designing your packaging, you also need to be sure that you’re not going overboard. After all, the more packaging you include, the more expensive your package will be to ship — so select your flourishes in moderation!
5. Source Your Materials
Once you have an idea of what the unboxing experience should look like for your customers, you’ll need to figure out where to get your materials. By working with businesses that offer low price guarantees and aim to deliver satisfying product experiences, you’ll be able to drive lasting value for your ecommerce operation without going into the red.