The colors you choose to represent your brand play a major role in shaping how consumers relate to your products. Make sure the color scheme for your company’s packaging reflects your core values.
Getting a small business off the ground is no easy task. From sourcing your inventory to deciding on your branding strategy, a lot …Continue Reading »
Push the envelope on your packaging strategy with this handy guide to Paper Mart’s collection of top-quality mailing products.
When you encounter the rare opportunity to give customers a glimpse of your brand’s personality — seize it! Packaging is a great place to start for an online retailer. After all, research shows that online sellers who …Continue Reading »
Time flies when you’re having fun! Recently, we took the unique opportunity to honor several Paper Mart team members who have been with us through the past decades (and then some!).
Congratulations Karyn Becker from our Outbound Department for celebrating 40 years with Paper Mart!
Congratulations Becky Hernandez from our Outbound Department for celebrating 30 years!
Congratulations Jim Herr …Continue Reading »
Amazon may offer sellers access to millions of active buyers, but that doesn’t mean the e-commerce giant is a one-off solution for every business.
With over 100 million Prime members, Amazon is the 800-pound gorilla of the e-commerce world. From its acquisition of Whole Foods to its pioneering research into drone delivery services, Jeff …Continue Reading »
Online clothing retailers can avoid an underwhelming unboxing experience with these tips to exciting gift packaging.
For online shoppers with an overabundance of choices at their disposal, compelling packaging and an exciting unboxing experience can make all the difference. Indeed, Google reports that 62% of people who view unboxing videos do so when they’re getting ready …Continue Reading »
Walk the walk and talk the talk: master these shipping industry terms to earn your e-commerce business the professional treatment it deserves.
It’s not impossible to turn a profit in e-commerce, but it takes a healthy dose of determination and ingenuity to truly thrive. Commit these common shipping terms to memory, and your business partners — …Continue Reading »
While transitioning to e-commerce offers many advantages over the traditional brick-and-mortar model, retailers looking to dive in should be aware of a few cost-saving measures when it comes to packaging and shipping their product.
Whether you’re running your own online store or selling merchandise on popular online marketplaces such as Etsy or Amazon, it’s …Continue Reading »
Safely ship fragile or valuable items with our jewelry packaging and shipping guide.
Thanks to the growing community of Etsy retailers selling custom, handmade jewelry, buyers have a wealth of options when it comes to selecting products from online vendors. When a customer makes a purchase, however, retailers need to be sure that they’ve done everything …Continue Reading »
Online cosmetics retailers are having a serious moment. Here’s how to keep costs low when sending your high-quality beauty supplies around the world.
Packaging cosmetics can be tricky — you want to be interesting without being too flashy. You want to protect products in transit without adding too much weight or creating unnecessary waste for your …Continue Reading »
Reduce, reuse, recycle — and, for small business owners, reap the benefits.
If you’re a small business owner, you already have plenty to worry about. From lowering your overhead to delivering quality products and services to the customers who depend on you, a lot goes into staying out of the red. But with …Continue Reading »