Posts Tagged: business


Retail Trend: Patriotic Window Displays

Looking to update your window display for the upcoming patriotic holidays? We can help! Here are a few tips on how you can dress up your window display to inspire, captivate, and encourage sales.

Window Display Know-How

We love a beautiful window display. For new customers, window display advertising is often the first point of contact they …Continue Reading »

Easter Decorating Ideas to Up Your Retail Game

As the dreariness of winter fades away and the hours of sunlight begin to creep upward, it suddenly feels like spring is just around the corner. And what better way for small businesses to welcome the warmer months than with seasonal, brightly colored displays and packaging celebrating a favorite springtime holiday: Easter.

 

Decorating your store and …Continue Reading »

Retail Trend: An Eye-Catching Window Display

Wondering how to create an engaging retail store display? We can help. Here are a few tips on creating window displays that inspire, captivate, and most importantly – drive sales.

A Little About Window Displays

Window display advertising is a fun and creative way to communicate your brand story and attract new visitors to your brick and …Continue Reading »

5 Simple & Cost-Effective Packaging Techniques for Beauty Supply Retailers

Online cosmetics retailers are having a serious moment. Here’s how to keep costs low when sending your high-quality beauty supplies around the world.

 

Packaging cosmetics can be tricky — you want to be interesting without being too flashy. You want to protect products in transit without adding too much weight or creating unnecessary waste for your …Continue Reading »

Small Business Branding: Pick the Perfect Color Palette for Your Packaging

The colors you choose to represent your brand play a major role in shaping how consumers relate to your products. Make sure the color scheme for your company’s packaging reflects your core values.

Getting a small business off the ground is no easy task. From sourcing your inventory to deciding on your branding strategy, a lot …Continue Reading »

Paper Mart Team Celebrates Decades Of Dedication

Time flies when you’re having fun! Recently, we took the unique opportunity to honor several Paper Mart team members who have been with us through the past decades (and then some!).

 

Congratulations Karyn Becker from our Outbound Department for celebrating 40 years with Paper Mart!

Congratulations Becky Hernandez from our Outbound Department for celebrating 30 years!

Congratulations Jim Herr …Continue Reading »

The Pros and Cons of Small Business Selling on Amazon

Amazon may offer sellers access to millions of active buyers, but that doesn’t mean the e-commerce giant is a one-off solution for every business.

 

With over 100 million Prime members, Amazon is the 800-pound gorilla of the e-commerce world. From its acquisition of Whole Foods to its pioneering research into drone delivery services, Jeff …Continue Reading »

How to do Gift Packaging for Clothing Right

Online clothing retailers can avoid an underwhelming unboxing experience with these tips to exciting gift packaging.

 

 For online shoppers with an overabundance of choices at their disposal, compelling packaging and an exciting unboxing experience can make all the difference. Indeed, Google reports that 62% of people who view unboxing videos do so when they’re getting ready …Continue Reading »