Paper Mart was recently featured in an article by Jennifer Lonoff Schiff at CIO.com on How to Market To Millennials Online.
Millennials are defined as people born between the 1980’s and 2000. As one would imagine, they are quite a diverse group, often wary of outright marketing efforts. Keeping up with this demographic is often a struggle for established institutions that have many distractions in the way of executing a seamless online experience demanded by the millennial generation. Allison McGuire, Director of Marketing at Paper Mart, offers her expertise throughout the article on CIO.com, which can be found HERE.