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Paper Mart’s Guide to Custom Product Packaging for Beauty Supply Retailers

Create custom beauty packaging that pops with these top tips.

Paper Mart's Guide to Custom Product Packaging for Beauty Supply Retailers


It’s often said that beauty is in the eye of the beholder. When it comes to beauty product packaging, the old saying holds up. If you’re a beauty supply retailer, custom packaging can help attract customers to your brand by piquing their interest and speaking to their specific needs.

So how do you create custom beauty product packaging that will appeal to customers and tell your brand’s story while conveying essential information about your product? Whether your beauty products are glittery, glamorous, or all-natural, we have the scoop on creating custom beauty product packaging that customers will love.


Know Your Customer

The first step to designing custom packaging for your brand: recognizing the needs and desires of your prospective customers. For beauty supply retailers, getting acquainted with your target persona will help you determine what packaging you should create to appeal to him or her.

For example, if your products are luxurious under-eye creams and elegant fragrances targeted toward a more mature crowd, you might opt for a more refined and minimalist design. However, if you’re targeting glitter-crazed teens with lip glosses and bold eyeshadows, you’ll want your packaging to match. Knowing whether your customer is conservative or edgy, young or old, minimalist or over the top will guide you toward a packaging design that suits your brand’s personality.

Which brings us to our next point…


Know Your Brand

While it’s important to know your customer and let the preferences of your target audience guide your brand, it’s equally important to have an independent sense of what your brand is — and where you want to go. Successful beauty supply retailers strike a balance between catering to the existing needs of customers and seeking innovation within the cosmetics market.

Ask yourself, what kind of story do you want to tell? Are you an all-natural brand that prides itself on your products’ sustainably sourced ingredients? Are you a high-end retailer empowering buyers to craft understated, elegant looks? Knowing your brand and how it fits into the beauty product landscape will help you define a custom beauty product aesthetic that supports the story you want to tell.


Start Designing

Once you know who your customer is and what it is that you want to tell them with your packaging, it’s time to get designing! An important first step is to decide on graphic design features that will boost brand recognition, whether customers find your products on shelves or online.

When it comes to beauty product packaging, you have plenty of options at your disposal. Whatever color scheme and style you go with, make sure that your design is versatile enough to look appealing and professional on labels, jars, boxes, or printed bags.

If you’re a beauty supply brand ready to take your packaging to the next level, check out Paper Mart’s custom packaging resources and get started today!


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