How to Customize Your Product Packaging on Etsy

You’ve created a perfect product, now all you need is perfect packaging to match. Here’s how to do it.



Every small business owner knows the power of Etsy. Its brilliant business model based on customer-to-customer and peer-to-peer e-commerce has proven enormously successful. With over 50 million registered users, Etsy is one of the top ten most popular retail websites in the United States! If you’re looking to sell your product online, there’s no better platform to do it.

One of the most important parts of successfully marketing your product — especially on an e-commerce giant — is customizing your packaging. After all, it’s the first thing your customer sees before they unwrap your product, and when done right, you can seriously impress buyers with your level of professionalism and flair. With Paper Mart’s customizable packaging products, you can make sure that the first impression is a good one.



The box in which you house your product should put your business’s best foot forward. The most successful Etsy sellers are known for pulling out all the stops when it comes to their packaging — whether that’s handwriting addresses in calligraphy or decorating the exterior of product boxes. Luckily for you, adding flair to your packaging doesn’t mean you’ll have to pick up a quill and ink. Simply pick from one of our thousands of custom print boxes and fine-tune the details to your liking. Whether you sell jewelry, apparel, or accessories, Paper Mart has you covered.



You could design the most attractive packaging in the world, but all will be for naught if the product arrives damaged and your customer must go through the hassle of the returns process. With fillers cushioning your product, you’ll be able to safeguard your buyer’s purchase from any bumps along the way. But filler isn’t restricted to paper-white packing peanuts. Paper Mart offers gift shred and basket fill, multi-colored tissue paper, and recycled cloth in any color you could want. Remember: Etsy sellers are known for their creativity, so there’s no excuse for a bland unboxing experience!


Wrapping Paper

When buyers open your customized boxes and sift through the packaging filler, they should see wrapping paper tastefully (and enticingly) covering the product. Paper Mart offers scores of different options for patterned wrapping paper. Whether you’re looking to make a statement with bright metallic gift wrap or you’re going for a more understated matte look, the possibilities at your disposal are almost limitless.



What’s an Etsy order without cute, custom labeling? With your brand’s logo front and center on packaging materials, you’ll get to shape how customers perceive your business. Paper Mart has a huge supply of custom-printed labels that will signal to customers just how much you care about their e-commerce experience. Select your favorite gloss, shape, size, and finish, and you’ll be ready to go.




When it’s time to ship your product, there’s no reason to settle for industry-standard, brown shipping tape. Go the extra mile with packaging tape that pairs well with your brand’s aesthetic — whether that’s a matching color scheme or a complementary graphic design. Thankfully, Paper Mart boasts an incredible inventory of custom tape. Whether you choose zebra print or polka dots, you’ll have every opportunity to find what works best for your business. Take your pick!


Personalized Cards

There’s no better way to show customers that you care than by finishing off your product packaging with a personalized card. With Paper Mart’s selection of stylish cardstock, you’ll have plenty of options to choose from — all at unbeatable prices. Tuck the handwritten card inside the package’s wrapping paper to create a final, heartfelt surprise as customers unwrap their purchase.

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