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Customer Spotlight: Toasted Napa

This story is part of our Customer Spotlight series, a collection of showcases dedicated to recognizing our Paper Mart customers, their businesses, and their inspiring journey.

Nothing beats a freshly made, chewy bagel smeared with cream cheese. We’re partial to a savory bagel with everything on it – poppy seeds, garlic, onion, salt, and just that little touch of artisanal care that brings it all together. Today, we’re shining the spotlight on Ariella Wolkowicz, the owner and bagel maker extraordinaire from Toasted Napa, a bagel shop based in beautiful Napa, California. Take a peek at the Toasted Napa story, their favorite packaging, and more!

Ariella Wolkowicz, the owner of Toasted Napa holding bagels packed with Paper Mart bags

A Little Bit About Toasted Napa

Tell us a little bit about yourself and your business. How did you get inspired to start? 

TN: Toasted was started to fill the bagel void in Napa, CA, producing hand-rolled, boiled artisan bagels in a variety of flavors. We try to keep things as local and seasonal as possible but like to inject some fun flavors every so often (chocolate bagels for Valentines Day, gingerbread for Christmas, etc.).

Do you have any favorite bagel flavors or combos you’ve made?

TN: We did a dill bagel with preserved lemon and dill schmear and honestly, that’s been a huge hit!

Flat lay image of Toasted Napa bagels next to Paper Mart bags

Paper Mart & Toasted Napa

What are your thoughts on the importance of shopping family owned and local?

TN: I think it’s so important- buying local is one of the best ways to vote with your dollar while supporting actual people that actually need the money. When I first started looking for packaging, I could have bought from other online shops BUT I found out about Paper Mart and was instantly hooked. 

Also, customer service has been incredibly helpful and I am now going on 5+ years of being a Paper Mart customer!

Toasted Napa bagel on top of a Paper Mart food bag

What are your favorite Paper Mart products and why do you love them?

TN: The small sandwich bags have been KEY for my business- all bagels with cream cheese get put in one of these!

Shop Ariella’s Favorites & More!

Paper Mart Supports 

From your first bagel batch to your first farmer’s market pop up, we’re here for you! We want you to know that we’re always ready to support you and your business with quality supplies and professional packaging advice. From food-safe packaging to help store your bagel orders to single-serve, disposable bags for convenient distribution, we’ve got your business covered. 

These images are courtesy of Toasted Napa. If you want to check out Ariella’s hand rolled, boiled, and baked bagels, follow the official Toasted Napa social media (Instagram) and check out their website!

For more spotlights, features, packaging tips and tricks, and more – subscribe to our email list here. You’ll be the first to know about any new blog posts, seasonal promotions, and sales.

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