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How to Package and Ship Jewelry

Safely ship fragile or valuable items with our jewelry packaging and shipping guide.



Thanks to the growing community of Etsy retailers selling custom, handmade jewelry, buyers have a wealth of options when it comes to selecting products from online vendors. When a customer makes a purchase, however, retailers need to be sure that they’ve done everything in their power to win the buyer’s future business — which includes protecting the shipment at hand to ensure their purchase arrives in mint condition.

If branding, packaging, and shipping your jewelry sounds complicated, don’t worry: we’re here to make the process as simple as possible. Our guide to safely and cost-effectively packaging and shipping valuables will help even the most seasoned of Etsy veterans get the job done.


Bold Branding

If you’re an Etsy retailer regularly sending out shipments, investing in custom branded packaging is a great way to make your shipments stand out. Branding is important not only because it adds a little extra flair to your packaging, but because it points customers back to your store, creating greater brand recognition.

Custom labels can be affixed to small jewelry boxes, or you can even order custom printed jewelry boxes featuring your shop’s logo. Keep other elements of your packaging on brand by using signature colors — consider Tiffany’s iconic blue for inspiration. Use colored tissue paper or ribbon that matches your shop logo to keep all elements of your packaging coordinated.


Perfect Packaging

Fragile jewelry items require careful packaging so that they don’t tangle, break, or become damaged during shipment. A great way to package small jewelry items is to put them into a small plastic bag for protection. This helps keep items such as earrings together during shipment. Once the item is bagged, placing it in a decorative pouch or jewelry box will add another layer of protection, while simultaneously adding some character to your packaging. Wrap the final box or pouch in tissue and cushioning before securing the entire shipment in a padded shipping envelope.

Packaging expenses can easily add up, so don’t weigh your package down with layers upon layers of heavy filling. Likewise, avoid unnecessarily large boxes when a smaller mailer will do the job just as well. Consider buying your packaging materials in bulk to reduce overall packaging costs.


Discreet Shipping 

When it comes to shipping jewelry, it’s best to be discreet with your outer packaging. After all, you don’t want to draw attention to the fact that your shipment contains valuables. By all means, mark a package as “Fragile,” but you should probably refrain from writing “Valuables” anywhere on the exterior.

It’s best to ship valuables in person at a brick-and-mortar shipping provider rather than leaving them in a dropbox. Be sure to hand your package to the postal service worker or shipping representative personally and get a receipt so you can track your package’s journey. If your items are especially valuable, you may want to ship your items first class or even consider ensuring them — that way you’ll have recourse if your items are lost en route.

Expertly branding, securely packaging, and safely shipping your items is an important part of the e-retail experience. With these simple tips, you can rest assured that your jewelry items will arrive intact and ready to dazzle your buyers.


  1. Unrivaled Candles March 2, 2019

    awesome tips about packaging and shipping of jewelry. this may help the jewelry seller. thanks for sharing this with all..

  2. Raymond Cooper October 15, 2018

    I really appreciated the suggestions you gave for packing fragile things such as jewelry. I’m going to be shipping some things to my sister that I don’t want damaged during shipping. I’ll take your advice and bag her jewelry before wrapping it in some tissue and cushioning to keep it safe.

  3. John Mike October 10, 2018

    Nice Information!!..Safety is first priority for everything.

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