Shipping cookies, cupcakes, or chocolate? Make sure your sweets come out of their packaging just as they came out of the oven. Just because you sell tasty baked goods doesn’t mean shipping your products isn’t serious business. Ensuring that delicious creations arrive in mint condition can get a little tricky, especially if you’re shipping perishables that require temperatures of 40 degrees Fahrenheit or lower during shipment. After all, who wants to open a box of crumbled cookies or melted chocolate?
To help keep your customers happy — and their sweet tooth satisfied – we put together some essential tips to ensure that your baked goods are delivered in prime condition.
1) Bake for Shipping
Before you bring out the mixing bowls, remember: some baked goods hold up better than others. Sturdy treats such as cookies, breads, muffins, and bars are ideal for shipping, while cakes may not make it to their final destination with frosting intact. If you can focus your delivery business on confectionary creations that don’t require refrigerated shipping, you’ll be making your life a little easier and saving money along the way — but if your heart’s set on temperature-sensitive treats, pop in a frozen gel pack for good measure.
2) Wrap It Up
Wrap individual treats with parchment paper, plastic wrap, or food liners to keep them intact. Plus, if an order contains multiple goodies in the same package or shipment, individual wrappings will prevent your baked goods from sticking to one another during transit.
3) Presentation is Key
While individual packaging can protect treats and prevent them from melting into one another, don’t forget that presentation is everything. Customers may want to make repeat purchases if their first experience with your business is positive, so go the extra mile to make unboxing treats as fun as eating them. A stackable candy tin, pretty bakery box, or cute candy container wrapped with bakers twine make for fun, decorative packaging options that let your customers know you care about their purchasing experience.
4) Choose the Right Packaging Supplies
When it’s finally time to put your baked goods into a durable corrugated box, cushion them with bubble wrap or foam filler for an extra layer of protection. And don’t forget to pack the treats as snugly as possible! The more they shift around during transit, the likelier it is that they crumble.
5) How to Ship
You want your baked goods to arrive quickly so that your customers can enjoy them fresh. Although ground services are cheaper, air delivery services are ideal — especially when shipping to far-flung locales. With overnight, next-day, or two-day shipping, you can make sure your perishables go the distance. If customers are deterred by the higher cost of shipping, communicate that expedited service is necessary to deliver their baked goods in the best condition possible.
6) When to Ship
Timing is key as well, so be sure to choose the right day to ship your baked goods. Send off your goodies at the beginning of the week if possible, and definitely avoid shipping right before the weekend. If you ship on a Friday, you run the risk of your treats going stale in a sorting facility over the weekend.
7) Let the Recipient Know a Package is Coming
While a surprise box of cookies would brighten anyone’s day, it’s better to give the recipient a head’s up when their baked goods are near. Help customers out by keeping them updated on the status of their shipment. This can help them keep an eye out for any packages, and get goodies into the fridge as soon as possible after delivery.