Giving customers agency over their own shopping experiences has revitalized retail in the age of ecommerce.
As ecommerce becomes an increasingly dominant force in the world of retail, businesses will have to get innovative if they hope to compete. For many, investing in a personalized, tailor-made customer experience is shaping up to be the key to …Continue Reading »
If you want a successful small business, especially an e-commerce business, you need visuals that represent you, your brand, and your product in the best light possible.
When shopping online, you lose the brick and mortar advantage of your customer being able to touch and feel your product and brand. This is why it’s crucial …Continue Reading »
From eco-friendly materials to innovative branding, the latest trends in ecommerce packaging can help your small business grow.
When it comes to ecommerce, your brand’s packaging represents the first tangible interaction you’ll have with customers. The type of packaging you use, not to mention its aesthetic appeal, clues consumers into who you are as a brand …Continue Reading »
Vintage clothing is a favorite among younger shoppers. For ecommerce retailers bringing the thrift shop online, the right packaging and shipping techniques can make all the difference.
With one in five Americans actively buying used clothes in 2017, online retailers who sell vintage apparel have a unique opportunity to turn a profit. By marrying the marked-down resale …Continue Reading »
Ecommerce has empowered small businesses to reach customers around the world. With eBay, retailers may find an online marketplace that works for them.
While eBay began as what could be described as an online yard sale, it’s evolved into a valuable digital marketplace and ecommerce channel for many sellers. In fact, 80% of the merchandise sold …Continue Reading »
Amazon may offer sellers access to millions of active buyers, but that doesn’t mean the e-commerce giant is a one-off solution for every business.
With over 100 million Prime members, Amazon is the 800-pound gorilla of the e-commerce world. From its acquisition of Whole Foods to its pioneering research into drone delivery services, Jeff …Continue Reading »
Without cardboard boxes, the age of Amazon may never have happened.
Forget shoe boxes, Chinese takeout boxes, and pizza boxes: the most popular (and iconic!) box in the world is the cardboard shipping box. Children make forts out of them. Adults use them for storage. E-commerce giants like Amazon have deployed them to keep up with …Continue Reading »